AL
APEXLAB B2B Software Testing Lab
HR, Payroll & Global EOR

Gusto Review

automated US full-service payroll, automated 50-state tax filing, health insurance brokerage, and 401(k).

4.5 / 5.0 OUTSTANDING (Lab Score 9.0/10)
$46/mo at Gusto (30-Day Trial) ↗

✓ PROS

  • + 100% transparent, published pricing with zero hidden fees for off-cycle bonus payroll runs or year-end W-2s
  • + AutoPilot feature runs payroll automatically on schedule for salaried teams
  • + native health, dental, vision, HSA/FSA, and 401(k) deductions synced directly into every paystub
  • + Employees retain lifetime access to their Gusto wallet for past W-2s even after leaving the company

✕ CONS

  • − Multi-state payroll requires upgrading from Simple ($40+$6) to Plus ($80+$12)
  • − International EOR is powered via partner integration rather than wholly-owned entities like Deel
  • − No native IT laptop/MDM management like Rippling

THE BOTTOM LINE

Gusto is the gold standard for US small and mid-sized businesses up to 100 employees that want transparent pricing and automated 50-state payroll.

⚡ Interactive TCO & Contract Estimator

Gusto Pricing & Team Seat Calculator

Pricing Model: Base Fee + Per Person / Month • Free Trial: 30 Days

10 Seats / Units
1 Seat (Solo) 10 Seats (Startup) 25 Seats (Growth) 50 Seats (Mid-Market) 100 Seats

Simple

Single-state US payroll

$46 / mo
$40/mo base + $6/person
Est. Annual TCO (10 seats)
$552/yr
  • ✓ Unlimited single-state payroll runs
  • ✓ Automated W-2 & 1099 tax filings
  • ✓ Health insurance administration & employee portal
Start 30-Day Trial →
Best Value Tier

Plus

All 50 US states

$92 / mo
$80/mo base + $12/person
Est. Annual TCO (10 seats)
$1,104/yr
  • ✓ Full-service multi-state payroll
  • ✓ Next-day direct deposit & PTO management
  • ✓ Time tracking, project costing & performance reviews
Start 30-Day Trial →

Premium

Dedicated HR advisor

$202 / mo
$180/mo base + $22/person
Est. Annual TCO (10 seats)
$2,424/yr
  • ✓ Certified HR experts & compliance alerts
  • ✓ R&D tax credit discounts & priority support
  • ✓ Free migration & account manager
Start 30-Day Trial →
⚠️
Analyst TCO & Contract Audit Note: Zero charge to switch health insurance broker of record to Gusto. Multi-state state tax registration assistance is available if hiring in a new state for the first time.

Lab Evaluation & Performance Analysis

Gusto is the gold standard for US small and mid-sized businesses up to 100 employees that want transparent pricing and automated 50-state payroll.

Pricing & Contract Lock-In

Zero charge to switch health insurance broker of record to Gusto. Multi-state state tax registration assistance is available if hiring in a new state for the first time.